Whether it’s the big screen mobiles or the touchscreen laptops, the tablet market is experiencing a time of reconversion where it reflects an uncertain future.
At the time Steve Jobs launched the iPad onto the market, a group of people thought that the success of the iPhone would be repeated while others commented that it was a just another large smartphone.
In Android, many manufacturers gave up the task of making competitors and it was like that until Google developed a version of their mobile system specifically for this class of devices, Android 3.0 HoneyComb, soon after the system was transformed and joined the same line of the original, Eliminating the software distinction.
When analyzing the current situation that the tablets face you could say that, unless there is an exception, these devices are not going to be what was expected of it. Are they a failure? We may take it that way.
The next market after smartphones
To know if the tablets are on the way to failure, it is necessary to understand the expectations that the market maintained on them.
After the strong impact caused by MP3 players and smartphones, it was necessary to have a new product to place one in each house (or in some cases, each person).
That is why we have seen similar experiments as the smart watches or the quantization bracelets, such as fit bands, but none of these elements kept the expectations of the tablets.
For years, sales figures were kept as expected, however they encountered various drawbacks.
The big screen smartphones
At the time of presenting the iPad, one of the complaints that was heard more frequently was that it did the same as the iPhone but with a larger screen.
In the case of Android tablets, with a few exceptions, the problem has been the same, its use becomes interesting when you see the diagonal of a screen but little else.
Years ago, when cell phone diagonals circled around the 4 inches, any computer between 7 and 10 was gigantic. Today the most used screen is between 5 and 5.5 inches and it has become very frequent to see users looking for equipment 6 inches or more.
And of course, any given group of people will not consider acquiring another gadget just to gain an additional screen or two inches.
And in the future this may worsen when folding screens on smartphones are no longer just patents, and start to become a commercial product worldwide.
The attack of the laptops with touch screen
Another area where tablets were thought to be successful was in competition against laptops. The netbook was a cheap device that in the past, at least tried, but its many failures did not allow him to reach his goal.
However, laptops are tools with a productive orientation and their design, keyboard and trackpad make them powerful tools for a large number of jobs.
Of course several of these can be done with a tablet and that is why many manufacturers preferred to use touch screens in their models, also providing them with hinges to transform them into a variant of what people are looking for.
Brands like HP, Lenovo or Dell stopped manufacturing some tablets to offer “a laptop that can become a tablet and thus save the purchase of another device.”
Free Windows licenses for small devices
Based on the previous point, Microsoft provided such support, so that collaborating companies that use Windows licenses did not have to pay for their small portable devices.
The intention of this is to fight with Android directly, and it has shown the result. Today many Chinese devices come with Windows 10 or with a direct dual boot.
The strength of Windows for specific tasks is far superior to Android and, although the latter far surpasses the Redmond’s system in other aspects, many people use it in his mobile device.
The new experience is the size
At this point it is the fault of the operating system developers, who did not know how to give the same differentiating elements to the investment in a tablet instead of a mobile phone or even a computer.
Possibly the next iterations of Android and iOS go in the direction of this point and generate a sales adjustment, but it is not certain that you will see a massive adoption in this type of equipment.
Longer duration = slower market + less innovation
Another point that prevents sales growth is the lifespan of tablets. Unlike smartphones, they are not used so intensely that they become obsolete devices.
Common reading or multimedia viewing tasks remain in effect even though the tablet is old.
Nevertheless, the breaking of the equipment is something that is given more in smartphones than in tablets. By not being used continuously, we do not take it continuously to the street and therefore, hardly suffer any falls.
At first we said that seeing tablets as devices in decline or that have been a fiasco can be true or false based on the definition of those terms.
The immediate past of these devices has been excellent without a doubt, but their future does not look the same. We’ll have to expect a big turn in the current operating system, a transformation in the people’s way to view them, or a fashion with a duration similar to smartphones may change the trend.
Otherwise, these devices will continue to be useful for people, either for work or leisure reasons, however they will not be as massive as smartphones.